Our international journey began in the 1990s with the export of semi-finished cleaning paper products. Today, we proudly deliver high-quality products and innovative solutions to over 60 countries, solidifying our strong presence in global markets.

With growing capacity year after year, we accelerated our product exports in the 2000s and, by 2005, began expanding pioneering brands like Selpak into new regions.

We continue to drive global growth through strategic partnerships and technological investments in key markets. In 2014, we entered the Moroccan market, and in 2022 we established a factory in Casablanca, becoming the only international company in the country to handle both production and sales locally. In 2024, we strengthened our leadership by acquiring Jeesr Industries, Morocco’s largest producer, further solidifying our position. This achievement in Morocco provides a robust platform for expanding our growth strategy into international markets, with a focus on Africa and the Middle East.

We aim to generate half of our sales from international markets, continuing to enrich lives in diverse geographies through our innovative products and services.