Freshness and Vitality in Every Breath

Selin’s journey began in 1912 when Süleyman Ferit Eczacıbaşı crafted Türkiye’s first cologne. Building on the legacy and expertise of the iconic “Altın Damlası” (Golden Drop) cologne of its time, Selin has been redefining the essence of innovation for over a century. Today, the brand not only offers a product portfolio tailored to evolving user needs but also preserves a rich heritage with scents deeply rooted in cultural memory.

From the timeless scent of Lemon to captivating fragrances like Lavender, Honeysuckle, Juniper, Cherry Blossom, and Ocean Breeze, Selin has cemented its place in the world of perfumed colognes. With pioneering products such as the Moisturizing Lemon Cologne, Selin continues to set the standard for innovation, offering a burst of vitality and freshness with a single breath.