Eczacıbaşı Consumer Products Earns 9 Awards at the Smarties Awards

Eczacıbaşı Consumer Products achieved remarkable success at the Smarties Awards, one of the most prestigious global platforms organized by the Mobile Marketing Association (MMA), securing a total of 9 awards for its OKEY and Solo brands.

These include 2 global, 2 regional, and 5 local awards, further solidifying the company’s excellence in marketing innovation.

A Global and Regional Triumph
At the global level, OKEY Rotar’s “Anda Kal” (Stay in the Moment) campaign was recognized with the Gold Award in the Product/Service Launch category and the Silver Award in Cross-Channel Marketing. These accolades highlight OKEY’s innovative approach to digital marketing and its impactful service launches.

In the MEA (Middle East and Africa) region, OKEY’s “21 Aralık Sabaha Kadar Aşığız” (December 21 Love till Dawn) campaign won a Bronze Award for Integrated E-commerce Innovation and Live Broadcast, while Solo’s “Konu Suya Dayanıklılık Olunca Tabii ki Solo Bambu” (When It Comes to Water Resistance, Of Course, It’s Solo Bamboo) campaign also earned a Bronze Award for Content Creator / Influencer / Celebrity Marketing.

Local Success in Turkiye
At the national level, Eczacıbaşı Consumer Products dominated with 5 awards:

• OKEY’s “21 Aralık Sabaha Kadar Aşığız” campaign received recognition in categories including ‘Integrated E-commerce Innovation and Live Broadcast,’ ‘Real-Time Marketing,’ ‘Moment Marketing,’ and ‘Small Budget, Big Impact.’
• Solo’s “Konu Suya Dayanıklılık Olunca Tabii ki Solo Bambu” campaign was recognized for ‘Content Creator / Influencer / Celebrity Marketing’.

Pioneering Innovation in Marketing
These awards highlight Eczacıbaşı Consumer Products’ commitment to delivering innovative and impactful marketing campaigns. With cutting-edge strategies and creative storytelling, both OKEY and Solo continue to stand out as leaders in their respective categories, demonstrating excellence at the global, regional, and local levels.