Markatlon 2024: Inspiring the Next Generation of Marketers

Markatlon 2024, designed to prepare young marketers for the future, concluded with strong interest from university students.

Participants developed innovative projects for Solo Surface Cleaning Towels and showcased their creative ideas to a distinguished jury during the final event. After careful evaluations, the top three projects were awarded.

Markatlon offered university students a unique opportunity to gain real-world project experience, supported by mentorship, collaboration with industry professionals, and the chance to present their ideas to leaders from Eczacıbaşı Group and Eczacıbaşı Consumer Products. As a platform for ambitious young talent looking to make their mark in the marketing world, the competition awarded finalists prizes of up to 30,000 TL.