Selpak Introduces the Next-Generation Towel: Selpak Hand and Face Towel

As the creator of Turkiye’s tissue paper category, Selpak continues to revolutionize hygiene habits with innovative breakthroughs.

The new Selpak Hand and Face Towel offers consumers a next-generation towel experience, delivering single-use convenience for enhanced hygiene, paired with practicality and sophisticated design.

Elegant, Practical, and Hygienic
The Selpak Hand and Face Towel features two stylish box designs that seamlessly complement any home decor. With its refined look, it enhances bathroom aesthetics while offering versatility throughout the home. Its innovative design supports both vertical and horizontal placement, making it adaptable to any bathroom layout. The special packaging allows users to easily pull out individual towels, ensuring a hygienic, single-use solution.

Starring Demet Evgar as Brand Ambassador
The new advertising campaign, featuring renowned actress Demet Evgar, highlights the versatility, innovation, and elegance of the Selpak Hand and Face Towel. From bathrooms to living rooms, dining tables, and dressing tables, the film showcases its softness, practicality, and modern charm. The film ends with Demet Evgar’s inspiring message: “Make a change—choose the best, choose Selpak.”