Selpak Leverages Artificial Intelligence for Social Media Impact

Selpak has integrated artificial intelligence (AI) into its Instagram content creation, enriching its communication strategies through technology.

“We are harnessing the opportunities of technology and the digital world to unleash our creativity.”

Eczacıbaşı Consumer Products CMO, Bilge Çiftçi, shared insights on Selpak’s AI initiative, stating: “Selpak is a brand of firsts and bests. Our dedication to innovation extends beyond our products to our communication processes. Selpak has always been a trailblazer, not only in product development but also in how we communicate. Now, we’ve taken another pioneering step by integrating AI into our communication strategy. By leveraging digital advancements, we are managing Selpak’s Instagram content and visuals with AI, showcasing our creativity while streamlining processes to be more efficient and impactful. As AI evolves, we believe it will unlock new opportunities for greater efficiency across communication, product development, and category innovation.”

Çiftçi, also emphasized Selpak’s forward-looking vision: “This project is just the beginning. The future holds endless possibilities, and we are ready to merge these opportunities with the spirit of innovation embedded in Selpak’s DNA. In the coming period, we plan to expand our portfolio of AI-driven projects, delivering compelling and creative content that sets a new benchmark in content marketing.”